Adriana Teresa Letorney

Creative Director, Producer, Publisher and Writer
Founder / Visura.Co | Cofounder / Scout Film Festival
Location: Brooklyn, New York
Nationality: Puerto Rican
Biography: Adriana Teresa Letorney is the Founder, CEO & Creative Director of . She is also the co-founder of Scout Film Festival, which is dedicated to supporting and celebrating students and aspiring filmmakers worldwide aged 24 and... read on
adriana teresa letorney
Feb 21, 2019
Thank you PDNedu for interviewing me on

Pick up this Issue to learn more about The Visura family and platform. Reach out if you want to discuss more!
#photography #film #visuramedia #VisuraNow #visura #entrepreneur #visualstorytelling

Congrats Visura! ️

This interview is for every Visura member and any future visual storyteller, media professional, and organizations that wants to work with the Visura community to elevate the media language today by recognizing the value of professional visual stories worldwide.

The media works to inform and educate through visual storytelling primarily. Therefore, it is incomprehensible that professional visual storytellers today cannot make a sustainable living in a trillion dollar industry, and that we may feel helpless about it. Yes, we can and we are doing something to change this business.

We are empowering professional visual storytellers worldwide! We are working to identify key tools and offer cost-effective solutions to have an online presence in order to connect with career paid opportunities and share news. We are working to make sure that social media is not the only source for professional visual storytellers to connect with buyers for it compromises the value of the media work itself. We are working to connect visual storytellers with photo editors, curators, art directors, editors, writers, journalists, artists, collectors, creative directors, educators, scientists, researchers, doctors, architects, and other leaders in other fields that can empower their stories.

Together, we can work to elevate the media language by creating a new place that celebrates merit-based opportunities for professionals regardless of gender, culture, color, race, socioeconomic background and any other differences gatekeepers want to point out.

As a Hispanic woman, I no longer feel that I need to come to you, Mr. Gatekeeper, to share my work, impress you or even try to change your mind. I am what I am. I own it all. I love what I do. You, who reminded me that I was different because of my heritage and would never belong, you taught me a lesson: I did belong, it was just not in your world, and I am proud of that difference.

The Visura family created its own garden with new soil: one where each seed can become its own unique, empowered, hardworking and ready for the job self. Our time, work, stories, and ideas matter and are valuable. Who tells the story matters. The people in the stories matter. I work to empower my peers and the media language as a whole because I wholeheartedly believe in the importance of the work that media professionals do as well as the result visual stories being published and distributed on media outlets have on the ethos of society. To elevate the media language, and salvage the media industry, we need to redefine the business through which content and talent are being found, published and distributed. Professional visual storytellers worldwide need access to an industry that values their work but a marketplace that reflects those values.

Thank you, Visura member, for no one person acts alone. Every step forward is because of you.
Love & light will find a way!



By Adriana Teresa Letorney —

Media News

Recommend: on NYT: Behold Vermont, from above

By Adriana Teresa Letorney — Photographs and Text by  Caleb Kenna At the onset of the coronavirus pandemic, with travel..
Events News

2020 Joop Swart Masterclass: Meet the 24 visual storytellers selected for the 2020 Joop Swart Masterclass

By Adriana Teresa Letorney — We’re pleased to announce the selected participants for the 27th edition of the  Joop Swart..
News Spotlight

A very personal note/reflection

By Adriana Teresa Letorney / Array — As many of you know, I am the mother of a six-year-old son. These days have been really challenging for all..
Media News

on National Geographic: HISTORYESSAY Why does this legendary Black photographer's work continue to resonate today?

By Adriana Teresa Letorney — SOMETIMES ONE OF the most interesting things about a photograph is what's just outside the frame...
Featured Film News Videos

NPR Podcast: Puerto Rico, Island Of Racial Harmony?

By Shared by Adriana Teresa Letorney — Puerto Rico, Island Of Racial Harmony? Many Puerto Ricans grow up being taught that they're a mixture..
Media News

on National Geographic: Systemic racism and coronavirus are killing people of color. Protesting isn't enough

By Adriana Teresa Letorney — STORY AND PHOTOGRAPHS BY RUDDY ROYE AS TOLD TO NINA STROCHLIC "Instead of marching or kneeling in..
Black Lives Matter Featured Film News

Recommend: From the archive of TED Talks: An interview with the founders of Black Lives Matter | Alicia Garza, Patrisse Cullors, Opal Tometi (2016)

By shared by Adriana Teresa Letorney, Visura Founder — Born out of a social media post, the Black Lives Matter movement has sparked discussion about race and..
Media News

Recommend: on TIME: 'I Couldn't Just Sit and Watch.' Photographing New York City's George Floyd Protests

By Adriana Teresa Letorney — BY  MALIKE SIDIBE   MAY 30, 2020 11:46 AM EDT Sidibe is a photographer represented by  The..
Featured Film News

Recommend: Music: Bongeziwe Mabandla Sukiyaki Tokyo 2014 Official archives

By Adriana Teresa Letorney — Introduced by Stella Nantongo , Programme Coordinator at Uganda Press Photo Award , I would love to share..
Events Featured Film News

A special message to the Visual Communications Department Class of 2020 of the S.I Newhouse School of Public Communications at Syracuse University

By Adriana Teresa Letorney — Honored to team up with Professional alumni, Professors, Pulitzer Prize winners, and Emmy Winners to Zoom..

In Memory of Wil Riera (1982-2019)

By Adriana Teresa Letorney — On behalf of the Visura community—our sincerest condolences to the family and loved ones of Wil Riera..
Featured Film News

Inspiration: Music Video Directed by Chris Cunningham: Portishead - Only You

By Adriana Teresa Letorney — Music video by Portishead performing Only You. (C) 2005 Go Beat Ltd. Song  Only You (Album Version)..
Media News

Recommend: From Vanity Fair's the Archive: 'The Secret History of One Hundred Years of Solitude'

By Adriana Teresa Letorney — In 2015, Paul Elie interviewed Gabriel García Márquez's longtime agent—just before..
Events Media News

CBS: $115 million raised during"Rise Up New York!" telethon hosted by Tina Fey

By Adriana Teresa Letorney — From CBS YouTube Chanel:  Tina Fey got emotional when she announced $115 million was raised Monday..
News Spotlight

I Am Much Too Alone in This World, Yet Not Alone by Rainer Maria Rilke

By Adriana Teresa Letorney — To Motherships. To all who love wholeheartedly. To all who protect with full force your loved ones, and the..
News Reframe

Notes from my personal journal to my son Gabriel on my journey as a once aspiring visual storyteller who became an entrepreneur to empower visual..

By Adriana Teresa Letorney — When I left my family and hometown of Puerto Rico at the young age of 23 to New York to pursue my dream of..
Media News

In Conversation with Michael Daube, Founder of CITTA

By Adriana Teresa Letorney — American artist Michael Daube founded CITTA after a serendipitous encounter with Mother Theresa, the Dalai..
Helpful Hints Journals News Reframe

In Conversation with Gina Martin on The Bob and Diane Fund

By Adriana Teresa Letorney — Interview by Adriana Teresa Letorney , Visura Follow Gina Martin via Visura Originally Published in October..

Social Media: How does the Visura Platform use Instagram?

By Adriana Teresa Letorney — The Visura platform uses its Instagram as a marketing tool only to share & repost News by members of the..
News Spotlight

Photojournalism in mourning

By Adriana Teresa Letorney — Today the photojournalism industry mourns the loss of trust. The reputation and belief in both leading..
Helpful Hints Journals News Spotlight

TIP: For better or for others—Putting myself out there

By Adriana Teresa Letorney — Let me tell you about my experience with awards and recognitions. For everyone who gets frustrated about..

Seven Days features VISURA!

By Adriana Teresa Letorney — Learn more about fotovisura, our history and mission! Thank you for being a part of this journey. Together..

Photographer Kiana Hayeri Joins GUILD

By Adriana Teresa Letorney — Fotovisura is delighted to announce that photographer Kiana Hayeri has joined GUILD.  Please check out..

on The Guardian: Joana Choumali wins 2019 Prix Prictet photography prize

By Adriana Teresa Letorney — Congrats to Joana for becoming the first African artist to win the prestigious prize, for embroidered..
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