Ioana Friedman

Founder & Executive Producer
The Daring Media
   
Episode 20: Pursuit Of Happiness
Location: South Orange, New Jersey
Nationality: American
Biography: Ioana Friedman was born in Bucharest, Romania, and came to the U.S. as a refugee at twelve years old. She earned a BFA in Media Arts from Pratt Institute in Brooklyn, NY. For many years, Ioana worked as a Design Director and led digital creative... read on
Featured Film News Videos
Episode 20: Pursuit Of Happiness
the daring media
May 6, 2020
Location: New York City
“There are only so many things you can do to get more gigs, but if you're building a business, then you're building a model of something.” —Justine Clay


Inside the Episode

On this week’s episode, Ioana sits down (well, Skypes) with Justine to talk about what it’s like to build a creative business. Even if you’re a company of one, she says, it’s beneficial to think about yourself as the CEO of a business first, and a creative maker second. This way, you shape your processes and client base to steer where you want to be in the world. With a freelancer mindset, we’re often locked into a loop of trying to get more projects.


Key Principles

We talk about positioning, creating a value proposition, and scaffolding to support the products and offerings you’re putting out in the world. Depending on the nature of your business, this may be in the form of a book, a seminar, a podcast, digital services, etc. Wherever you play, let those channels touch the ideal clients you’ve identified and spread your message. We also talk about the process of learning:

“You either need to hear it put in a certain way or you need to hear it a certain time. So I could hear the same conversation about positioning from 25 different teachers and then I'll be in one audience hearing someone talk about it and—BOOM! I get it.”  


Justine’s Process

We dive deep in to study how Justine develops her coaching services. We peek into her growth curve and valuable lessons she’s picked up over 15 years working with creative professionals. Here’s a nugget she learned that changed her:

“As the coach, it wasn't this top-down approach of knowledge for me to one person. It was a co-creative process, not just between me and the participants, but between the participants too.”


Takeaways

Learning is intentional. We find success when we are deliberate about where we wanna improve. Getting really clear about our purpose and who we serve is critical in establishing a business model. It gives us a framework to play with.

Embracing the fact that we don’t have all the answers and still showing up to support our ideal clients is powerful. We create a positive impact when we make someone’s life a little easier, clearer, connected — and it doesn’t have to be a tidal wave. Incremental, intentional impact is where it’s at.

We don’t need tens of thousands of followers. We need a few strong signals of encouragement from a few people that we’re on the right path. For Justine and Ioana, their life’s work is about cultivating resonance, not reach.

“Have a beginner's mind. Don't think you know anything. If someone wants to tell me about how to create an ideal client profile, even though that's my favorite part of the process, I'm like, bring it on. I would love to hear what your approach is. If someone's got an approach, and there's one piece of it I really like, I integrate it into mine. I'm not trying to reinvent some proprietary process or system. I'm trying to find out what works for my community.”


About Justine

Justine is a business coach, entrepreneur, writer, and speaker, dedicated to helping purpose-driven creative entrepreneurs and freelancers position, market and profit from their unique creative expertise.

Find her at justineclay.com


Resource Links

Creative Business Bootcamp: Design your creative business to make more income and impact
Jerry Colonna Reboot: Leadership and the Art of Growing Up
Krista Tippett: Can You Really Bring Your Whole Self to Work?
Business Canvas Tool from Strategyzer. Download PDF.

484

By Ioana Friedman —

Events News

Music Workshop: Sonic Architectures & Modal Landscapes

By Ioana Friedman / Online — Tuesday, 11/24 @ 8pm EST Musician Ben Tyree will be participating in a free workshop with Brooklyn Raga..
Featured Film News Videos

On The Daring: America (revisited)

By Terry Jackson / New York City — The Daring Media Blog Terry Jackson "I hopped on the cheapest flight from Los Angeles, California to..
News

On The Daring: Acting Outside The Box

By Rahima Rice / Washington, D.C. — The Daring Media Blog Rahima Rice "My plea to white parents with well-meaning feelings about the..
Featured Film News Videos

Episode 22: Between Fiction And Documentary

By The Daring Media / Amsterdam — “It doesn't matter what your subject is. You making the work about the subject will make it..
News Videos

Episode 17: Do What Moves You

By The Daring Media / New York City — “You perch on the edge of the unknown, and it hopefully takes you to the next place. You dwell there..
News

Episode 3: A Life Of Music

By The Daring Media / Brooklyn, New York — “Our culture is very immediate. And art is not about immediate gratification. The arc of your life as..
News Videos

Episode 23: Art As Activism

By The Daring Media / The Netherlands — “It's my purpose to be a voice and a vehicle for other people. That's it. End of. It has..
Featured Film News Videos

Episode 21: The Talent Whisperer

By The Daring Media / New York City — “I speak on behalf of someone else too. I make sure my talent is comfortable with everything I'm..
Featured Film News Videos

Episode 19: Art And Commerce

By The Daring Media / New York City — “If a brand comes to me and their inspiration is a lot of the work I've done, then I know what..
News Videos

Episode 18: Be Kind For Real

By The Daring Media / New York City — “I don’t think there’s an ultimate truth. There’s no right formula for this life. I..
Media News

Episode 16: The Better Clients Bureau

By The Daring Media / New York City — “In this industry oversaturated with photographers, the only way to make a name for yourself (and..
Media News

Episode 15: Movin On Up

By The Daring Media / Maryland — "Architecture's a very poetic craft. There are many beautiful things in nature. Beautiful..
News Videos

Episode 14: Becoming Present

By The Daring Media / South Orange, New Jersey — “In photography, if you incorporate something real, something with history, it’s a great thing...
Media News

Episode 13: Walk In My Shoes

By The Daring Media / Washington, D.C. — "I spend a lot of time thinking about who a person is. Who they are at their core, at work, with their..
Media News

Episode 12: You’re Already In The Unknown

By The Daring with music by Ben Tyree / New York City — “No one knows where the work is going to take them. Doing work in the first place is such a..
Media News

Episode 11: Parts Of A Whole

By The Daring with music by Ben Tyree / Brooklyn, New York — "From a tech perspective, we always have a choice. Do we want to go the route that will foster..
Media News

Episode 9: Life After Birth

By The Daring Media / Brooklyn, New York — "Our flaws are what make us interesting. Whenever I get a scar, I'm like, eh. Scars tell a story...
Media News

Episode 8: Wake Up The Voices

By The Daring Media / Brooklyn, New York — “My mission is to wake up the voices. We need all the voices, we need all the songs. No one can be..
News

Episode 6: Fortune Favors The Bold

By The Daring Media / New York City — “The cream always rises to the top, so if you are an artist and hard-working, and you believe in what..
Join us
for more access