Journalist and media entrepreneur—Adriana Teresa Letorney is the Founder, CEO & Creative Director of FotoVIsura Inc, the creative, design and tech media company primarily responsible for powering Visura.co, a curated marketplace that connects image buyers, media publications, and organizations with professional, local visual storytellers worldwide and their websites.
Adriana Teresa is also the co-founder of Scout Film Festival, a 501(c)3 organization that serves to support, empower and celebrate students and aspiring filmmakers worldwide aged 24 and under. Led by Founder Anna Colavito, Scout produces an annual festival with educational and career development opportunities, grants, and mentorships.A journalist, publisher, and media entrepreneur, Adriana is dedicated to the formation and implementation of sustainable and inclusive economic development in new media, journalism, publishing, and technology. Adriana Teresa's work is focused on studying, identifying, and solving the structural challenges to finding and accessing quality and diverse visual stories on the internet by professional visual storytellers worldwide.
Journalist and media entrepreneur—Adriana Teresa Letorney is the Founder, CEO & Creative Director of FotoVIsura Inc, the creative and tech company primarily responsible for powering Visura.co, a curated marketplace that connects image buyers, media publications, and organizations with professional, local visual storytellers worldwide.
In the summer of 2008, Adriana Teresa produced and curated the Latin American Pavilion during the inaugural New York Photo Festival. This evolved into The FotoVisura Pavilion (NYPH 2009, 2010, 2011, 2012, 2013) for which she was the Curator of numerous exhibitions that featured photographs by Luis González Palma (Guatemala), Giovanny Verdezoto (Ecuador), Raul Cañibano (Cuba), Alinka Echeverría (México), Pablo Delano (Puerto Rico), Frank Espada (Puerto Rico), Milagros de la Torre (Peru), amongst other Latin American photographers.
During the 2008 fall and 2009 winter, Adriana Teresa collaborated with Magnum photographer Susan Meiselas on a project called The PR Flag and its identity, a visual reflection on the meaning of the Puerto Rican Flag in New York’s Puerto Rican communities. The project was part of a major exhibition in Parc La Villette Museum in Paris, France from April 7-July 6, 2009.
Soon after, she co-founded with Graham Letorney—FotoVisura Inc, a creative firm and tech company. FotoVisura Inc. primarily powers Visura.co.
In 2010, FotoVisura Inc co-produced the inaugural GuatePhoto Festival in Guatemala, during which Adriana Teresa was also the curator of two exhibitions: Enamored—a visual reflection about the force within women—featuring Lauren Greenfield, Larry Fink, Henry Horenstein, Edith Maybin, Andrea Bruce, Ruth Kaplan, Paz Errázuriz and Lana Slezic, and Fling featuring Jaime Permuth, Jodi Watkins, Joseph Rodríguez, Richard Mosse, Lissie Habie, Achim Lippoth, Liudmila & Nelson, Maria Martínez—Cañas, Jeff Jacobson & Marnie Andrews.
For the annual 2010 Lucie Awards, Adriana Teresa was the Curator of the IPA’s (International Photo Awards) Best of Show exhibition.
In 2011, Honorable Charles B. Rangel of the New York State House of Representatives added Adriana Teresa most recent curatorial project, titled The Dia Exhibition to the Congressional Records on Thursday, May 12, 2011—in recognition of the impact it had in honoring the Puerto Rican photographers who documented their community in New York from 1960 to 1980. The Dia Exhibition was part of the 2011 FotoVisura Pavilion during the New York Photo Festival. The exhibition was featured in numerous publications, most notably, in the NY Daily News, El Diario/La Prensa, and NY Times.
In 2011, she co-founded The Envision Foundation for Photography and Digital Media, an international non-profit organization that empowers young people to become involved in, and contribute to, their communities and the world through photography and digital media.
In 2012, FotoVisura Inc produced The FotoVisura International Pavilion in San Juan, Puerto Rico, and launched the Workshops and Residency at the Visura Lodge in Stowe Vermont.In 2015, Adriana Teresa launched Visura.co, and co-founded Scout Film Festival. Since she has dedicated her career to studying the structural challenges to finding and searching for quality and diverse content and talent online in order to empower media literacy.
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