Publicity articles are great—they feature the organization that makes the grants possible and highlight the winning photographers. Yet, there is one thing missing: the photographers do not get paid for the feature and because of the spotlight, the possibilities of the work being bought and featured by another publication are little to none. We all know this, and we all know that this needs to change: we need to work together in a way that doesn't jeopardize the possibilities for opportunity for the highlighted photographers. And, there is a way.
Visura is so grateful for all the publications that are joining and supporting this new movement filled with new approaches, incentives, initiatives and ideas. It takes risk to change, but your leadership is a sign that this industry is filled with hope.
I stand by all Visura members: photographers, editors and the organizations that are joining. You are standing for a future where photographers can make a living in photography. You do what you can and each act is changing lives and the way the industry thinks. No one person acts alone. Today is another example as to how together we can make a difference....and it all started with you.
And to you—I am eternally grateful.
Like my grandfather used to say:
Little by little without making a fuss.