Vanessa Vettorello

Bollywood Talkies
Location: Turin
Nationality: Italian
Biography: Vanessa Vettorello is an Italian professional photographer born in 1985. She is currently based in Turin, where she works for editorial projects and collaborates with the agency Parallelozero. She studied photography at IED, graduating in 2011.... MORE
Public Story
Bollywood Talkies
Copyright Vanessa Vettorello 2024
Updated Mar 2022
Topics Bollywood, Cinema, India, Mumbai, Slum, Spotlight, Video parlors
The historic single screen cinemas are experiencing a deep identity and economic crisis, leading them to a fast disappearance. Simultaneously, multiple modern screen centers are growing, as well as the entire Indian film industry. The videos parlour instead - big rooms without any comfort and equipped only with a projector - were born in provincial areas where the old cinemas were closing down, trying to keep alive the traditional movie theaters market in a cheaper way. But today, due to growing piracy, the spread of new technologies (smartphones, tablets, laptops) and, last but not least, because of their intrinsic illegality (very few video rooms are fully licensed) they are experiencing themselves also a major crisis. Thus in a few years the world of cinemas in the country could change radically. Even in India then, in rural areas as in large cities, small theaters are being replaced constantly by more video centers. Today these three types of theaters - video parlour, single screen halls and modern multiplex - are still attended by different kind of people in a very exclusive way: each one in fact has its own typical goer that identifies it under a social and economic category. Today they represent a perfect picture of India social complexity to be studied and considered under a light-blue Bollywood twilight.

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