Time: 9:00 AM - 5:00 PM
Event: Workshop and Editing
Editing: Elizabeth Cheng Krist
In this workshop, participants will gain insights from a diverse range of industry experts on advancing their project towards targeted presentation. This includes researching your topic and finding its audience, working to edit a project to its strengths and present it to potential venues, publishers, and other constituencies.
Author, educator, and mentor Mary Virginia Swanson will be the lead faculty member, presenting a series of illustrated lectures that will broaden your industry awareness on a range of key issues. Topics discussed include the evolving editorial market, the challenges to the traditional gallery market, identifying new buyers for fine prints and licensing rights, understanding exhibition venues to maximize opportunities, and the role publications can play in promoting your work. Additionally, she will meet with each participant to help identify appropriate audiences for their work and discuss how to effectively market to them.
At the start of the workshop, Swanson will be joined by award-winning photo editor Elizabeth Krist for a 2-day editing session of students’ work. Through classroom talks and interactive demonstrations, you will learn the nuances of editing your photographs. Krist will work with each participant to edit images brought to the workshop, helping you to reveal the heart of your project.
Mary Virginia Swanson's photography workshop “Your Work and Its Audience: Making the Match, NYC 2020 — La Luz Workshops