CORTONA ON THE MOVE was founded in 2011 by ONTHEMOVE Cultural Association. Right from the start some of the world’s top photographers brought their work to Cortona and the festival attracted the immediate attention of industry professionals, thanks to its strong international flavour.
In 2012 Arianna Rinaldo became the artistic director of the festival.
In 2013, Time Magazine included the Festival in its guide to the top ten festivals 'not to be missed'.
The following year Donald Winslow, photojournalist and editor of News Photographer Magazine, described the festival as "the best festival in Europe if not the world".
Year after year the festival content and quality continues to grow in keeping with the increasing flow of visitors.
Each edition the exhibitions are located in some of the towns prestige historic buildings, many of which were in a state of abandonment and decay before being reopened to the public for special use as exhibition spaces.
During the opening of the festival the organization offer a lot of events, as portfolio reviews, talks, projections, that involve the most important actors of the photography world.
The festival has become an important reference point, not only for professional photographers andenthusiasts alike, but also to the broad national and international public.