In the small town of Sweetwater, Texas, a controversial event happens every year, which brings about forty thousand visitors to this town that's populated with ten thousand residents. The Sweetwater Rattlesnake Roundup was created to keep control of the growing number of rattlesnakes that call home to farmlands, pasters, and cattle ranches. Every year rattlesnake hunters bring in thousands of snakes that will be killed, skinned, and sold on the market. Visitors will witness the bloody acts that Jacey members put on to educate and show off the killing of these animals. While some of its curl and the snakes feel this pain minutes after being killed, others look at it as an old tradition passed on for sixty-two years.