Ioana Friedman

Founder & Editor
The Daring
    
Episode 12: You’re Already In The Unknown
Location: South Orange, New Jersey
Nationality: American
Biography: Ioana Friedman was born in Bucharest, Romania, and came to the U.S. as a refugee at twelve years old. She studied visual arts at the Duke Ellington School of Arts in D.C. and earned a BFA in Media Arts from Pratt Institute in Brooklyn, NY. For... read on
Media News
Episode 12: You’re Already In The Unknown
the daring with music by ben tyree
Jan 7, 2020
Location: New York City
“No one knows where the work is going to take them. Doing work in the first place is such a vulnerable thing. Putting it out there, you’re already in the unknown.” —Maria Baez

In this episode, I sit with Maria Baez, a principal photographer at jet.com. Maria is a friend, and we got to know each other at Estee Lauder Companies, where she set up a fantastic in-house media studio. She is a talented content creator and thought partner who is five years into her commercial photography career. We usually talk with business owners and creative people who are further along in their careers, so this is a great time to bring in a fresh perspective. In this episode, we see the business through the eyes of someone who is also seeing it anew, charting a new path, and developing their voice.

This conversation is about a family history of immigration, learning a new language, and making a whole new life. The work ethic and tenacity Maria brings on set and as a thought partner at a brand is a testament to her heritage. And it's incredible to see it play out.

Give it a Listen:

You're Already in the Unknown — Blissfully Aware
Sure, there's plenty of talk from established creatives dispensing advice. But what of the new eyes seeing the industry anew? Maria Baez has been making pictures for 5 years and this is her story.
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