Ioana Friedman

Founder & Executive Producer
The Daring Media
Episode 19: Art And Commerce
Location: South Orange, New Jersey
Nationality: American
Biography: Ioana Friedman was born in Bucharest, Romania, and came to the U.S. as a refugee at twelve years old. She earned a BFA in Media Arts from Pratt Institute in Brooklyn, NY. For many years, Ioana worked as a Design Director and led digital creative... read on
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Episode 19: Art And Commerce
the daring media
Apr 14, 2020
Location: New York City
“If a brand comes to me and their inspiration is a lot of the work I've done, then I know what they're trying to convey. If they bring a bunch of stuff that's different than what I do, that's where I start to wonder why I'm here and what's the purpose. Am I just this technician? Because anyone can take a picture. Anyone can light something, but what makes you as a photographer and as a creative is your vision.” —Jonathon Kambouris

Jonathon Kambouris and I recorded this talk shortly before the Coronavirus ramped up and changed everything. It’s striking listening to this conversation now because it's much about shaping up a creative business. Thinking about how these processes might apply today is a great exercise in retuning. Because this feels like a different world, in so many ways.

There are many nuggets from Jonathon’s viewpoint that hold up because he gets to the heart of how art and commerce coalesce. You’ll hear him talk about finding his creative voice and how he brings it to the table when working with art directors and brand marketers. It’s eye-opening insight for creators and brand people alike. If you create visual media for commerce, this episode is for you.

Jonathon is an award-winning commercial still-life photographer and videographer. You may have seen his glossy, saturated images in Wired, The New York Times, in campaigns for Nars, Bobbi Brown, Coach and so much more.

Inside the Episode

Find Jonathon Kambouris at
Our theme music is by Ben Tyree, and he tweets at
Follow Blissfully Aware host Ioana Friedman at
I want to hear your feedback. Send it to
Blissfully Aware is the first podcast series from The Daring. We help organizations of all shapes and sizes cultivate audience affinity through creative strategy, design, and storytelling. Looking for some creative help with your transformation? Visit

Give it a listen:
Art and Commerce — Blissfully Aware
We hang out with Jonathon Kambouris and talk about what it’s like to bring his creative vision to campaign photos that brands commission from him. Sometimes it involves foam coring off his set.


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