Ioana Friedman

Founder & Executive Producer
The Daring Media
Episode 18: Be Kind For Real
Location: South Orange, New Jersey
Nationality: American
Biography: Ioana Friedman was born in Bucharest, Romania, and came to the U.S. as a refugee at twelve years old. She earned a BFA in Media Arts from Pratt Institute in Brooklyn, NY. For many years, Ioana worked as a Design Director and led digital creative... read on
News Videos
Episode 18: Be Kind For Real
the daring media
Mar 31, 2020
Location: New York City
“I don’t think there’s an ultimate truth. There’s no right formula for this life. I think there will always be villains, and psychopaths, and sages in the world. There will always be people who read and learn from books and people who learn from working the land. It’s the same thing in the end.” —Daniela Groza

Welcome to an in-depth talk with multi-media artist Daniela Groza. She is a photographer, writer, performance artist, cook, and more. You might know her from Be Kind for Real, her centerpiece project that fosters kindness and acceptance through art. She speaks about how this project came to be, how it’s evolved, and how she’s changed with it.

In this crazy, strange time, let’s talk about creativity. How might we access it? How might we use our creative juices to feed back into the communities and causes we care about? What are some of the tensions we’re experiencing?

You will hear all about Daniela’s adventures driving Uber to take nurses to work, all the while trying to keep herself and her home safe from the Coronavirus. Masks, plastic gloves, and hand sanitizer are a rarity. As of last week, she was still on the road with her camera, documenting empty streets and taking notes about her passengers. Amongst all this, Daniela embodies a down to earth humor that completely disarms you and pulls you in. She’s an incredible storyteller, and this conversation is no exception.

Inside the Episode

Find Daniela Groza at and
Our theme music is by Ben Tyree, and he tweets at
Follow Blissfully Aware host Ioana Friedman at
I want to hear your feedback. Send it to

Blissfully Aware is the first podcast series from The Daring. We help organizations of all shapes and sizes cultivate audience affinity through creative strategy, design, and storytelling. Looking for some creative help with your transformation? Visit

Give it a Listen:

Be Kind For Real — Blissfully Aware
A story about Daniela Groza, an artist and taxi driver in New York City rising to the challenges presented by coronavirus in pretty intense situations.

By Ioana Friedman —

Events News

Music Workshop: Sonic Architectures & Modal Landscapes

By Ioana Friedman / Online — Tuesday, 11/24 @ 8pm EST Musician Ben Tyree will be participating in a free workshop with Brooklyn Raga..
Featured Film News Videos

On The Daring: America (revisited)

By Terry Jackson / New York City — The Daring Media Blog Terry Jackson "I hopped on the cheapest flight from Los Angeles, California to..

On The Daring: Acting Outside The Box

By Rahima Rice / Washington, D.C. — The Daring Media Blog Rahima Rice "My plea to white parents with well-meaning feelings about the..
Featured Film News Videos

Episode 22: Between Fiction And Documentary

By The Daring Media / Amsterdam — “It doesn't matter what your subject is. You making the work about the subject will make it..
News Videos

Episode 17: Do What Moves You

By The Daring Media / New York City — “You perch on the edge of the unknown, and it hopefully takes you to the next place. You dwell there..

Episode 3: A Life Of Music

By The Daring Media / Brooklyn, New York — “Our culture is very immediate. And art is not about immediate gratification. The arc of your life as..
News Videos

Episode 23: Art As Activism

By The Daring Media / The Netherlands — “It's my purpose to be a voice and a vehicle for other people. That's it. End of. It has..
Featured Film News Videos

Episode 21: The Talent Whisperer

By The Daring Media / New York City — “I speak on behalf of someone else too. I make sure my talent is comfortable with everything I'm..
Featured Film News Videos

Episode 20: Pursuit Of Happiness

By The Daring Media / New York City — “There are only so many things you can do to get more gigs, but if you're building a business,..
Featured Film News Videos

Episode 19: Art And Commerce

By The Daring Media / New York City — “If a brand comes to me and their inspiration is a lot of the work I've done, then I know what..
Media News

Episode 16: The Better Clients Bureau

By The Daring Media / New York City — “In this industry oversaturated with photographers, the only way to make a name for yourself (and..
Media News

Episode 15: Movin On Up

By The Daring Media / Maryland — "Architecture's a very poetic craft. There are many beautiful things in nature. Beautiful..
News Videos

Episode 14: Becoming Present

By The Daring Media / South Orange, New Jersey — “In photography, if you incorporate something real, something with history, it’s a great thing...
Media News

Episode 13: Walk In My Shoes

By The Daring Media / Washington, D.C. — "I spend a lot of time thinking about who a person is. Who they are at their core, at work, with their..
Media News

Episode 12: You’re Already In The Unknown

By The Daring with music by Ben Tyree / New York City — “No one knows where the work is going to take them. Doing work in the first place is such a..
Media News

Episode 11: Parts Of A Whole

By The Daring with music by Ben Tyree / Brooklyn, New York — "From a tech perspective, we always have a choice. Do we want to go the route that will foster..
Media News

Episode 9: Life After Birth

By The Daring Media / Brooklyn, New York — "Our flaws are what make us interesting. Whenever I get a scar, I'm like, eh. Scars tell a story...
Media News

Episode 8: Wake Up The Voices

By The Daring Media / Brooklyn, New York — “My mission is to wake up the voices. We need all the voices, we need all the songs. No one can be..

Episode 6: Fortune Favors The Bold

By The Daring Media / New York City — “The cream always rises to the top, so if you are an artist and hard-working, and you believe in what..
Join us
for more access