Ioana Friedman

Founder & Executive Producer
The Daring Media
   
Episode 16: The Better Clients Bureau
Location: South Orange, New Jersey
Nationality: American
Biography: Ioana Friedman was born in Bucharest, Romania, and came to the U.S. as a refugee at twelve years old. She earned a BFA in Media Arts from Pratt Institute in Brooklyn, NY. For many years, Ioana worked as a Design Director and led digital creative... read on
Media News
Episode 16: The Better Clients Bureau
the daring media
Mar 3, 2020
Location: New York City
“In this industry oversaturated with photographers, the only way to make a name for yourself (and stay sane) is to pick clients who appreciate what you're doing.” — Christine Blackburne

Today, we take a closer look at finding the right client base with Christine Blackburne. Christine’s an award-winning still-life photographer and videographer based in New York City, and she’s been in the game for over 15 years. She’s created media for Benefit Cosmetics, Shiseido, Tiffany, Essence, Food and Wine, NY Magazine, the list goes on.

There’s conventional wisdom around finding the right audience, the right client base. In commercial work, we hear "be yourself" or "co-create with your clients" so much, it's platitudes. What does this mean, day-to-day? What decisions might one make over the years to hone in on the right client? And what does the right client even mean? How might we improve our understanding?

We explore how Christine cultivates her creative voice and markets herself. She's continually sharpening her focus and evolving as an artist.

Give it a Listen:

The Better Clients Bureau — Blissfully Aware
Most schools of thought go like this: take the big gig. It’s money in your pocket. It'll even let you do the art you love on the side. Well, Christine Blackburne’s doing it all backwards, then.

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