Ioana Friedman

Founder & Executive Producer
The Daring Media
   
Location: South Orange, New Jersey
Nationality: American
Biography: Founder of The Daring, a media and consulting company, Ioana Friedman is a creative strategy and transformation partner to conscious entrepreneurs. She helps clients deepen audience affinity and unlock new dimensions of what's possible within... read on
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On The Daring: Architect Jake Thiel on Sustainability
the daring with music by ben tyree
Feb 18, 2020
Location: Maryland
"Architecture's a very poetic craft. There are many beautiful things in nature. Beautiful mountains, rock formations, natural bridges, and arches. And if we could inhabit those, we could capture some of that beauty for ourselves. And so if we use those principles, then a wall is not a simple wall, and a window is not a simple window. You're talking about an aperture, or a rupture, something more dynamic, something more natural." — Jake Thiel

In this episode, we discuss sustainability with Jake Thiel, founder, and CEO of Edifice Architectural. Jake collects timeworn arrowheads from the shores of the Potomac River. He appreciates their simplicity. He marvels in their history.

He applies this wonder to the building process. What would it look like for an architecture startup to approach its craft with a multi-generational timeline? What would it mean for a startup to think about adaptive, sustainable growth, not only for itself, but also based on the needs of our communities and our planet? We shed light on these themes today.

You can find Jake Thiel at https://www.edificearchitectural.com/

Our theme music is by Ben Tyree, and he tweets at https://twitter.com/BenTyree

Give it a listen:
‎Blissfully Aware: #15 Jake Thiel - Sustainability in Architecture on Apple Podcasts
‎Show Blissfully Aware, Ep #15 Jake Thiel - Sustainability in Architecture - Feb 18, 2020
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