Ioana Friedman

Founder & Executive Producer
The Daring Media
   
Episode 15: Movin On Up
Location: South Orange, New Jersey
Nationality: American
Biography: Ioana Friedman was born in Bucharest, Romania, and came to the U.S. as a refugee at twelve years old. She earned a BFA in Media Arts from Pratt Institute in Brooklyn, NY. For many years, Ioana worked as a Design Director and led digital creative... read on
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Episode 15: Movin On Up
the daring media
Feb 18, 2020
Location: Maryland
"Architecture's a very poetic craft. There are many beautiful things in nature. Beautiful mountains, rock formations, natural bridges, and arches. And if we could inhabit those, we could capture some of that beauty for ourselves. And so if we use those principles, then a wall is not a simple wall, and a window is not a simple window. You're talking about an aperture, or a rupture, something more dynamic, something more natural." — Jake Thiel

In this episode, we discuss sustainability with Jake Thiel, founder, and CEO of Edifice Architectural. Jake collects timeworn arrowheads from the shores of the Potomac River. He appreciates their simplicity. He marvels in their history.

He applies this wonder to the building process. What would it look like for an architecture startup to approach its craft with a multi-generational timeline? What would it mean for a startup to think about adaptive, sustainable growth, not only for itself, but also based on the needs of our communities and our planet? We shed light on these themes today.

You can find Jake Thiel at https://www.edificearchitectural.com/

Our theme music is by Ben Tyree, and he tweets at https://twitter.com/BenTyree

Give it a listen:
Movin On Up — Blissfully Aware
Jake Thiel collects timeworn arrowheads from the shores of the Potomac River. He appreciates their simplicity. He marvels at their history. He applies this wonder to the building process.

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