Primary clients: Media and Art Institutions, NGOs, Global Organizations, Individual Creators
Languages Spoken: English, Romanian
Years of experience: More than 10
Ioana Friedman was born in Bucharest, Romania, and came to the U.S. as a refugee at twelve years old. She earned a BFA in Media Arts from Pratt Institute in Brooklyn, NY. For many years, Ioana worked as a Design Director and led digital creative teams for several global organizations, including Estée Lauder Companies and e.l.f. Beauty.
In 2019, Ioana Friedman founded The Daring as a collective of independent creators, editors, and producers to serve media and art institutions, NGOs, and global organizations in telling their stories in distinct and immersive ways.
Ioana's dedicated to community and economic development via strategy, design, and storytelling. She produces Blissfully Aware
and speaks on issues of purpose and media in the United States.
Ioana’s been a top writer about Photography and Art on Medium. She's served in a creative strategy capacity at Magnum Photos, Keith de Lellis Gallery, and powerHouse Books.