Primary clients: Startups and Established Enterprises
Languages Spoken: English, Romanian
Years of experience: More than 10
Founder of The Daring, a media and consulting company, Ioana Friedman is a creative strategy and transformation partner to conscious entrepreneurs. She helps clients deepen audience affinity and unlock new dimensions of what's possible within and in commerce. A top writer about Photography and Art on Medium, Ioana is dedicated to community and mindful economic development via strategy, design, and storytelling.
Formerly, she was a design director at Estée Lauder Companies. Prior to that, she led the digital creative team at e.l.f. Cosmetics for five years. She has also served in a creative strategy capacity at Magnum Photos, Keith de Lellis Gallery, and powerHouse Books.