Florence Iff

Artist
   
Arabella
Location: Zurich
Nationality: Switzerland
Biography: I was introduced to photography at the age of 12 by my grandfather, a horologer and photographer himself. I then started to take pictures with one of his vintage cameras and installed a flexible black&white laboratory in the family bathroom.... MORE
Public Story
Arabella
Copyright Florence Iff 2024
Updated Oct 2016
Topics identity, portrait

In the beginning of the photographic era people could mostly afford one single portrait of themselves, which figured as a representation for a lifetime.

Finding these 15 original photographs of a woman in the late 19th century I imagined her as an individual 120 years later. How she would pose, behave, feel like being a woman in modern times, being able to move around more freely, but also being influenced by media and the image imposed by the latter. In times of ubiquitous images of the self, of constant control over the body and its image, the medium of photography in this work unveils the gap of socio-political, technical and cultural issues between now and then.

I used women's magazines to assemble and transform her, to give her a fictional identity a new voice.

LinkedIn Icon Facebook Icon Twitter Icon
3,607

Also by Florence Iff —

Story

Days of Future Passed

Florence Iff
Story

Amalgamated Fragmentations/ Assimiliation

Florence Iff
Story

Amalgamated Fragmentations / Penetration

Florence Iff / worldwide
Story

Amalgamated Fragmentations / Invasion

Florence Iff / worldwide
Story

OIL-A History of

Florence Iff
Story

Amalgamated Fragmentations / Plastisphere

Florence Iff
Story

Technosphere

Florence Iff
Story

Gilgamesh Revisited

Florence Iff
Story

Amalgamated Fragmentation / Microbescapes

Florence Iff
Story

67P

Florence Iff
Story

Freejazz

Florence Iff
Story

Me, Myself & I

Florence Iff
Story

Diva

Florence Iff
Story

Insight-Out

Florence Iff
Story

Here; Remote

Florence Iff
Arabella by Florence Iff
Sign-up for
For more access