Anhelo Reyes is an award-winning and dynamic marketing executive with over 15 years of experience in the entertainment and media industry.
Most recently, she served as the Senior Vice President, Consumer Marketing for Paramount Network and TV Land, where she oversaw a team that crafted and executed marketing and content strategies to launch new brands and grow audiences across platforms. Among some of the most successful projects she worked on are the Emmy-award nominated Lip Sync Battle and Rest in Power: The Trayvon Martin Story, critically-acclaimed and ratings mega-hit Yellowstone, and Peabody-award winning series TIME: The Kalief Browder Story.
Recognized as one of the Most Powerful Latinxs in Entertainment by The Imagen Foundation and one of Cablefax's Most Influential Minorities, she is committed to centralizing marginalized voices at the intersection of culture, media, and entertainment.
Reyes also served as Vice President, Marketing at Fusion where she led the marketing efforts to launch the network. Prior to Fusion, Reyes spent seven years with Nickelodeon. Her last position at Nickelodeon was Vice President, Property Planning and Marketing, where she oversaw the development of long-term strategic marketing plans to support Nickelodeon's major program launches. Her visionary leadership led to the successful launch of hits such as Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and Avatar: The Last Airbender, among others.
Before joining Nickelodeon, Reyes served as Manager, Marketing and Special Events; at Hispanic Information Telecommunications Network, a non-profit Hispanic TV network where she oversaw the network's rebrand across all platforms. She also initiated and managed partnerships with non-profit national organizations and other partners, including the National Association of Recording Arts & Sciences, National Association of Hispanic Publications, ASPIRA and had oversight of the external, production, public relations, and community outreach agencies.
Reyes earned a Bachelor and Master degree in Media Studies from the New School and lives in Brooklyn with her daughter.