Adriana Teresa Letorney

Cofounder & Deputy Director / Scout Film Festival +
Visura, Founder &Amp; CEO
 
Location: Brooklyn, NY
Nationality: Puerto Rican American
Biography: Adriana Teresa Letorney is the Founder, CEO & Creative Director of Visura.co . She is also the co-founder of Scout Film Festival, which is dedicated to supporting and celebrating students and aspiring filmmakers worldwide aged 24 and... read on
News Reframe
Notes from my personal journal to my son Gabriel on my journey as a once aspiring visual storyteller who became an entrepreneur to empower visual storytellers worldwide
adriana teresa letorney
Mar 3, 2020
When I left my family and hometown of Puerto Rico at the young age of 23 to New York to pursue my dream of becoming a professional visual storyteller after graduating from the University of Puerto Rico, where I studied Anthropology- I was filled with so much strength, courage, and hope. I knocked on every door I had access to, which were not many, and the best opportunity I received at the time was to clean for free at a photography studio.

You see, I am a Hispanic woman, and we are known for our cleaning skills.

Deep inside, I was furious, humiliated and heartbroken- but I took the job. Why? Because there is nothing wrong with cleaning and it was my foot into the industry. I knew this was a beginning.

What’s wrong is to assume that cleaning was the best I could do because I was Hispanic, and not offer me anything else like research or studio assistant. Even worse- was having to do what I was “best at” for free.

Our industry can do better.


For every person out there- doing work that is totally doable but you know you are doing that work because you just got stereotyped...and you are meant and capable to do better/ be better...I see you.

You are not alone.


I’m working as fast as I can...and I’m not the only one. You deserve better.

Son, I have found peace in building Visura.co with your father Graham and Scout Film Festival with my dear friend Anna Colavito,-founder of Scout—both, organizations with a shared mission to empower emerging visual storytellers worldwide with effective tools, and opportunities with the hopes that others do not have to face the burdens we did and can live a better life, one that fosters respect, professional skill development, enabling environments, inclusivity, and sustainability to elevate media literacy; one where we are all treated with integrity and respect regardless of the color of our skin or our race, gender, culture or socio-economic background, or any other ism or term that has been used to categorize and divide us rather than empower and unite us. I am tired of all the isms that divide us. The point of an education is to build character through forms of perspective.  

Remember Martin Luther King Jr's "I have a dream" speech for it remains the dream of many of us. Be part of the global movement that continues to realize this dream, in whatever you do. And remember, no one person acts alone. Whether you are meant to lead from the front, middle or the back—you can lead, and, please choose to unite, empower and love...especially, love, above all.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”
Martin Luther King Jr.

-Gabriel, this photo was taken right before I left to the US./ I will do everything in my power to protect the magic in your eyes and the eyes of others’ because it matters...it really does matter...I hold on to what’s left of that magic inside of me for you ❤️.
1,949

By Adriana Teresa Letorney —

Media News

In Conversation with Michael Daube, Founder of CITTA

By Adriana Teresa Letorney — American artist Michael Daube founded CITTA after a serendipitous encounter with Mother Theresa, the Dalai Lama and an abandoned David Hockney..
Helpful Hints Journals News Reframe

In Conversation with Gina Martin on The Bob and Diane Fund

By Adriana Teresa Letorney — Interview by Adriana Teresa Letorney , Visura Follow Gina Martin via Visura Originally Published in October 2017— Gina Martin has worked at..
Spotlight

Social Media: How does the Visura Platform use Instagram?

By Adriana Teresa Letorney — The Visura platform uses its Instagram as a marketing tool only to share & repost News by members of the Visura network. We also use the..
News Spotlight

Photojournalism in mourning

By Adriana Teresa Letorney — Today the photojournalism industry mourns the loss of trust. The reputation and belief in both leading organizations and individual professionals..
Helpful Hints Journals News Spotlight

TIP: For better or for others—Putting myself out there

By Adriana Teresa Letorney — Let me tell you about my experience with awards and recognitions. For everyone who gets frustrated about not receiving an award or grant or..
News

Seven Days features VISURA!

By Adriana Teresa Letorney — Learn more about fotovisura, our history and mission! Thank you for being a part of this journey. Together we are presenting a new model for..
News

Photographer Kiana Hayeri Joins GUILD

By Adriana Teresa Letorney — Fotovisura is delighted to announce that photographer Kiana Hayeri has joined GUILD.  Please check out her new website via @fotovisura: ..
News

on The Guardian: Joana Choumali wins 2019 Prix Prictet photography prize

By Adriana Teresa Letorney — Congrats to Joana for becoming the first African artist to win the prestigious prize, for embroidered pictures created following terrorist attacks...
Media News

on PEOPLE: Michelle Williams Pleads for Pay Equality — 'Especially Women of Color' — in Her 2019 Emmy Win

By Adriana Teresa Letorney — “So the next time a woman, and especially a woman of color, because she stands to make 52 cents on the dollar compared to her white male..
Media News

on NYT: 66 Block Parties, 5 Boroughs, 20 Photographers: See what they found

By Adriana Teresa Letorney — The New York Times sends 20 photographers to 65 parties across the city to capture New York City's blog parties across all five boroughs,..
Media News

on NYT: Robert Frank, Pivotal Figure in Documentary Photography, Is Dead at 94

By Adriana Teresa Letorney — Mr. Frank’s visually raw and personally expressive style made him one of the most influential photographers of the 20th century. By Philip..
Spotlight

The Visura Salon: About last night

By Adriana Teresa Letorney — Thank you to everyone who attended and tuned into last night's inaugural Visura Salon Series featuring Fred Ritchin and Brazilian photographer..
Spotlight

Inspiration: Still I Rise by Maya Angelou featuring image by Cinthya Santos-Briones

By Adriana Teresa Letorney — Still I Rise by Maya Angelou You may write me down in history With your bitter, twisted lies,  You may trod me in the very dirt  But..
Spotlight

A moment of silence

By Adriana Teresa Letorney — Once, I was asked by a jazz musician the definition of music. It was impossible to come up with only one answer. I looked at him and admitted to..
Spotlight

In Memory of Wil Riera (1982-2019)

By Adriana Teresa Letorney — On behalf of the Visura community—our sincerest condolences to the family and loved ones of Wil Riera, who passed away last night. Wil was an..
News

on PDN EDU: VISURA

By Adriana Teresa Letorney — Thank you PDNedu for interviewing me on Visura.co. Pick up this Issue to learn more about The Visura family and platform. Reach out if you want to..
Helpful Hints News

MUST SEE: How Humans Get Hacked: Yuval Noah Harari & Tristan Harris Talk with WIRED

By Adriana Teresa Letorney — How Humans Get Hacked: Yuval Noah Harari & Tristan Harris Talk with WIRED Yuval Noah Harari, historian and best-selling author of Sapiens, Homo..
Spotlight

Join me at 2018 Photo Plus Expo: Social Media is Ruining Photography (A Debate)

By Adriana Teresa Letorney — Delighted to be a keynote speaker at this year's Photo Plus Expo alongside Lynsey Addario, Duane Michael, and Allen Murabayashi. Join us..
Helpful Hints News

The Atlantic: Teens Are Making Instagram Hate Pages About Each Other

By Adriana Teresa Letorney — Written by Taylor Lorenz for The Atlantic: No app is more integral to teens’ social lives than Instagram. While Millennials relied on..
Environment News

NYTimes: Major Climate Report Describes a Strong Risk of Crisis as Early as 2040

By Adriana Teresa Letorney — Written by Coral Davenport for the New York Times INCHEON, South Korea — A landmark report from the United Nations’ scientific panel on..
Spotlight

on Vox: Aretha Franklin, the legendary Queen of Soul, is dead at 76

By Adriana Teresa Letorney — Celebrating the joyful legacy of a musical icon. By Constance Grady @constancegrady   Aretha Franklin , the legendary Queen of Soul, died on..
Spotlight

Connect with Olivier Laurent at Washington Post

By Adriana Teresa Letorney — Photo editor focusing on France, Africa, Middle East and Asia Education: American University of Paris, BA in International Communications. Email:..
Helpful Hints News

Schedule a Free Consultation Review

By Adriana Teresa Letorney — Happy Monday!  I am volunteering some of my time to: —review websites via Visura —help with transferring websites to Visura (if applicable)..
News

Inspiring Weekend Reading: Meghan Markle: I'm More Than An 'Other'

By Adriana Teresa Letorney — ...when asked to choose my ethnicity in a questionnaire as in my seventh-grade class, or these days to check 'Other', I simply say: 'Sorry, world,..
Join us
for more access