The Visura Media Blog

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Location: Brooklyn
Biography: The Visura (Vē-su’-ra: Be seen) Blog features Visura highlights, essays, and announcements—including grants, partnerships, events and open call opportunities and results.
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on The Daring: Visura Founder Adriana Teresa Letorney - Parts of a Whole
interview by ioana friedman for the daring
Nov 27, 2019
“From a tech perspective, we always have a choice. Do we want to foster respect, integrity, kindness, and unity, even when we differ? And there might be emotions. Allow for that space to happen and not take it and sensationalize it. And I always will choose that.”
— ADRIANA TERESA LETORNEY



The Daring podcast series features Visura founder Adriana Teresa Letorney.

Led by Founder & Executive Producer Ioana Friedman—this episode is about diversity, media literacy, and how visual storytelling changed with the digital revolution and the economic collapse. What follows is a story about personal history and cultural heritage that continues to inform and shape everything that we do in life. This is a story about feeling vulnerable, owning it, and turning it into empowerment and a way of connecting deeply with people — both professionally and personally. This is how Visura was born.

The Daring explores the intersection of the arts, social healing, and community. Through interviews, essays, and visual stories, the team works to deepen discourse around creative culture, human potential, and art as a form of social expression.

Ioana Friedman is the founder & executive producer of The Daring. She connects entrepreneurs and creative makers through a podcast and online publication, fostering honest conversations about the creative process, personal growth, and the cultural landscape today. Her mission is to promote creative literacy and sustainability.

Ioana is dedicated to community and mindful economic development via design, content, and publishing. She is an art director and digital designer by trade and has served in a creative capacity at Magnum Photos, Keith de Lellis Gallery, powerHouse Books, and Estee Lauder Companies. She’s also a top writer about Photography and Art on Medium.


Interview & Written Introduction by Ioana Friedman



LISTEN TO THE PODCAST
The Daring — Blissfully Aware Podcast #11: Adriana Teresa Letorney - Parts of a Whole 
Summary In this episode, I sit with Adriana Teresa Letorney, the founder and CEO of Visura. Adriana is a force of nature, and we met when we both worked at powerHouse Books. You’ll hear us talk about diversity, media literacy, and how visual...
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