Gerhardt Coetzee (b. 1983, Pretoria) is an Afrikaans photographer based in Cape Town, South Africa, who explores shifting micro-utopias in South Africa, especially the hangover of apartheid amongst the Afrikaans community; 'Die Volk’....
Focus:Photographer, Editor, Publisher, Politics, Still Life, Fine Art, Creative, Photo Editor, Photography, Portraiture, Conceptual, Art, Managing Editor, Life
Skills:Image Archiving, Graphic Design, Photo Assisting, Color Correction, Film Scanning, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Apple Final Cut Pro, Book Layout/Design, Photo Editing, Black & White Printing, Web Design, Curating, Art Direction, Exhibition Design, Photojournalism, Retouching, Film Processing, Film Photography
These images belong to a larger series entitled ‘Dog Show’.
Set in Brackenfell, Cape Town, South Africa the heart of the northern suburbs in the modest location of a community hall. Using a vintage analogue 6x7 camera, studio lights, and pedestal, I invited these people to have their portrait taken with their “thoroughbred” pets.
I experiment with this notion of the ‘grand portrait, the grandeur that it creates, and how this affects the exchange between those having their portrait taken and myself.
Well trained and groomed, the owners reveal their personalities in relation to their passion. The viewer is invited to consider the internal narratives in juxtaposition to the larger social context of the dog show. Here are people with all their personal baggage, delighting in a small moment of freedom to express themselves.