Florence Iff

Artist
   
Diva
Location: Zurich
Nationality: Switzerland
Biography: I was introduced to photography at the age of 12 by my grandfather, a horologer and photographer himself. I then started to take pictures with one of his vintage cameras and installed a flexible black&white laboratory in the family bathroom.... MORE
Public Story
Diva
Copyright Florence Iff 2024
Updated Nov 2016
Topics Fine Art, identity, Mixed Medium, Personal, Photography, portrait

Back in 1998 I created a photographic series comprised of 20 female friends wearing the same red-haired wig, which I occasionally worn going out or strolling the streets in New York City. I was not only exploring the city, but also myself looking for possibilities and identities within this anonymous space.

Wearing the wig made me not only look differently but also changed my perception through people looking at me in curious ways.

Asking my friends to pose with the wig gave the whole project yet another touch and let me look at them the same way I was scrutinized by others. They indeed seemed to become another person just by wearing this hair. Our conversations drifted into different directions than usual and the mutual observations were fruitful on both sides.

Almost 20 years later I altered the photographs (which back then I had developed and printed myself)using collage and paint techniques to change my Divas into anonymous portraits, aliens made of photoshoped parts from women's magazines, transforming them into manipulated objects, partly molested and fingered, sometimes at ease or touched gently.

I was and still am testing different qualities of identification and relationship with this work and since change is inevitable I am curious how I will approach the subject ten years from now.

LinkedIn Icon Facebook Icon Twitter Icon
3,540

Also by Florence Iff —

Story

Days of Future Passed

Florence Iff
Story

Amalgamated Fragmentations/ Assimiliation

Florence Iff
Story

Amalgamated Fragmentations / Penetration

Florence Iff / worldwide
Story

Amalgamated Fragmentations / Invasion

Florence Iff / worldwide
Story

OIL-A History of

Florence Iff
Story

Amalgamated Fragmentations / Plastisphere

Florence Iff
Story

Technosphere

Florence Iff
Story

Gilgamesh Revisited

Florence Iff
Story

Amalgamated Fragmentation / Microbescapes

Florence Iff
Story

67P

Florence Iff
Story

Freejazz

Florence Iff
Story

Me, Myself & I

Florence Iff
Story

Insight-Out

Florence Iff
Story

Arabella

Florence Iff
Story

Here; Remote

Florence Iff
Diva by Florence Iff
Sign-up for
For more access