Adriana Teresa Letorney

Cofounder & Deputy Director / Scout Film Festival +
Visura, Founder &Amp; CEO
 
Location: Brooklyn, NY
Nationality: Puerto Rican American
Biography: Adriana Teresa Letorney is the Founder, CEO & Creative Director of Visura.co . She is also the co-founder of Scout Film Festival, which is dedicated to supporting and celebrating students and aspiring filmmakers worldwide aged 24 and... read on
News
on PDN EDU: VISURA
adriana teresa letorney
Feb 21, 2019
Thank you PDNedu for interviewing me on Visura.co.

Pick up this Issue to learn more about The Visura family and platform. Reach out if you want to discuss more!
#photography #film #visuramedia #VisuraNow #visura #entrepreneur #visualstorytelling

Congrats Visura! ️

This interview is for every Visura member and any future visual storyteller, media professional, and organizations that wants to work with the Visura community to elevate the media language today by recognizing the value of professional visual stories worldwide.

The media works to inform and educate through visual storytelling primarily. Therefore, it is incomprehensible that professional visual storytellers today cannot make a sustainable living in a trillion dollar industry, and that we may feel helpless about it. Yes, we can and we are doing something to change this business.

We are empowering professional visual storytellers worldwide! We are working to identify key tools and offer cost-effective solutions to have an online presence in order to connect with career paid opportunities and share news. We are working to make sure that social media is not the only source for professional visual storytellers to connect with buyers for it compromises the value of the media work itself. We are working to connect visual storytellers with photo editors, curators, art directors, editors, writers, journalists, artists, collectors, creative directors, educators, scientists, researchers, doctors, architects, and other leaders in other fields that can empower their stories.

Together, we can work to elevate the media language by creating a new place that celebrates merit-based opportunities for professionals regardless of gender, culture, color, race, socioeconomic background and any other differences gatekeepers want to point out.

As a Hispanic woman, I no longer feel that I need to come to you, Mr. Gatekeeper, to share my work, impress you or even try to change your mind. I am what I am. I own it all. I love what I do. You, who reminded me that I was different because of my heritage and would never belong, you taught me a lesson: I did belong, it was just not in your world, and I am proud of that difference.

The Visura family created its own garden with new soil: one where each seed can become its own unique, empowered, hardworking and ready for the job self. Our time, work, stories, and ideas matter and are valuable. Who tells the story matters. The people in the stories matter. I work to empower my peers and the media language as a whole because I wholeheartedly believe in the importance of the work that media professionals do as well as the result visual stories being published and distributed on media outlets have on the ethos of society. To elevate the media language, and salvage the media industry, we need to redefine the business through which content and talent are being found, published and distributed. Professional visual storytellers worldwide need access to an industry that values their work but a marketplace that reflects those values.

Thank you, Visura member, for no one person acts alone. Every step forward is because of you.
Love & light will find a way!
 

 


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By Adriana Teresa Letorney —

News Reframe

Notes from my personal journal to my son Gabriel on my journey as a once aspiring visual storyteller who became an entrepreneur to empower visual..

By Adriana Teresa Letorney — When I left my family and hometown of Puerto Rico at the young age of 23 to New York to pursue my dream of becoming a professional visual..
Media News

In Conversation with Michael Daube, Founder of CITTA

By Adriana Teresa Letorney — American artist Michael Daube founded CITTA after a serendipitous encounter with Mother Theresa, the Dalai Lama and an abandoned David Hockney..
Helpful Hints Journals News Reframe

In Conversation with Gina Martin on The Bob and Diane Fund

By Adriana Teresa Letorney — Interview by Adriana Teresa Letorney , Visura Follow Gina Martin via Visura Originally Published in October 2017— Gina Martin has worked at..
Spotlight

Social Media: How does the Visura Platform use Instagram?

By Adriana Teresa Letorney — The Visura platform uses its Instagram as a marketing tool only to share & repost News by members of the Visura network. We also use the..
News Spotlight

Photojournalism in mourning

By Adriana Teresa Letorney — Today the photojournalism industry mourns the loss of trust. The reputation and belief in both leading organizations and individual professionals..
Helpful Hints Journals News Spotlight

TIP: For better or for others—Putting myself out there

By Adriana Teresa Letorney — Let me tell you about my experience with awards and recognitions. For everyone who gets frustrated about not receiving an award or grant or..
News

Seven Days features VISURA!

By Adriana Teresa Letorney — Learn more about fotovisura, our history and mission! Thank you for being a part of this journey. Together we are presenting a new model for..
News

Photographer Kiana Hayeri Joins GUILD

By Adriana Teresa Letorney — Fotovisura is delighted to announce that photographer Kiana Hayeri has joined GUILD.  Please check out her new website via @fotovisura: ..
News

on The Guardian: Joana Choumali wins 2019 Prix Prictet photography prize

By Adriana Teresa Letorney — Congrats to Joana for becoming the first African artist to win the prestigious prize, for embroidered pictures created following terrorist attacks...
Media News

on PEOPLE: Michelle Williams Pleads for Pay Equality — 'Especially Women of Color' — in Her 2019 Emmy Win

By Adriana Teresa Letorney — “So the next time a woman, and especially a woman of color, because she stands to make 52 cents on the dollar compared to her white male..
Media News

on NYT: 66 Block Parties, 5 Boroughs, 20 Photographers: See what they found

By Adriana Teresa Letorney — The New York Times sends 20 photographers to 65 parties across the city to capture New York City's blog parties across all five boroughs,..
Media News

on NYT: Robert Frank, Pivotal Figure in Documentary Photography, Is Dead at 94

By Adriana Teresa Letorney — Mr. Frank’s visually raw and personally expressive style made him one of the most influential photographers of the 20th century. By Philip..
Spotlight

The Visura Salon: About last night

By Adriana Teresa Letorney — Thank you to everyone who attended and tuned into last night's inaugural Visura Salon Series featuring Fred Ritchin and Brazilian photographer..
Spotlight

Inspiration: Still I Rise by Maya Angelou featuring image by Cinthya Santos-Briones

By Adriana Teresa Letorney — Still I Rise by Maya Angelou You may write me down in history With your bitter, twisted lies,  You may trod me in the very dirt  But..
Spotlight

A moment of silence

By Adriana Teresa Letorney — Once, I was asked by a jazz musician the definition of music. It was impossible to come up with only one answer. I looked at him and admitted to..
Spotlight

In Memory of Wil Riera (1982-2019)

By Adriana Teresa Letorney — On behalf of the Visura community—our sincerest condolences to the family and loved ones of Wil Riera, who passed away last night. Wil was an..
Helpful Hints News

MUST SEE: How Humans Get Hacked: Yuval Noah Harari & Tristan Harris Talk with WIRED

By Adriana Teresa Letorney — How Humans Get Hacked: Yuval Noah Harari & Tristan Harris Talk with WIRED Yuval Noah Harari, historian and best-selling author of Sapiens, Homo..
Spotlight

Join me at 2018 Photo Plus Expo: Social Media is Ruining Photography (A Debate)

By Adriana Teresa Letorney — Delighted to be a keynote speaker at this year's Photo Plus Expo alongside Lynsey Addario, Duane Michael, and Allen Murabayashi. Join us..
Helpful Hints News

The Atlantic: Teens Are Making Instagram Hate Pages About Each Other

By Adriana Teresa Letorney — Written by Taylor Lorenz for The Atlantic: No app is more integral to teens’ social lives than Instagram. While Millennials relied on..
Environment News

NYTimes: Major Climate Report Describes a Strong Risk of Crisis as Early as 2040

By Adriana Teresa Letorney — Written by Coral Davenport for the New York Times INCHEON, South Korea — A landmark report from the United Nations’ scientific panel on..
Spotlight

on Vox: Aretha Franklin, the legendary Queen of Soul, is dead at 76

By Adriana Teresa Letorney — Celebrating the joyful legacy of a musical icon. By Constance Grady @constancegrady   Aretha Franklin , the legendary Queen of Soul, died on..
Spotlight

Connect with Olivier Laurent at Washington Post

By Adriana Teresa Letorney — Photo editor focusing on France, Africa, Middle East and Asia Education: American University of Paris, BA in International Communications. Email:..
Helpful Hints News

Schedule a Free Consultation Review

By Adriana Teresa Letorney — Happy Monday!  I am volunteering some of my time to: —review websites via Visura —help with transferring websites to Visura (if applicable)..
News

Inspiring Weekend Reading: Meghan Markle: I'm More Than An 'Other'

By Adriana Teresa Letorney — ...when asked to choose my ethnicity in a questionnaire as in my seventh-grade class, or these days to check 'Other', I simply say: 'Sorry, world,..
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