Adriana Teresa Letorney

Founder & CEO
Visura / Cofounder, Scout Film Festival
   
Location: Stowe
Nationality: Puerto Rican
Biography: Adriana Teresa Letorney is the Founder & CEO of Visura.co , a market network for publishers to discover freelance visual storytellers worldwide, and freelancers to build their website, and network with the global marketplace of media and... MORE
News Reframe
Notes from my personal journal to my son Gabriel on my journey as a once aspiring visual storyteller who became an entrepreneur to empower visual storytellers worldwide
adriana teresa letorney
Mar 3, 2020
When I left my family and hometown of Puerto Rico at the young age of 23 to New York to pursue my dream of becoming a professional visual storyteller after graduating from the University of Puerto Rico, where I studied Anthropology- I was filled with so much strength, courage, and hope. I knocked on every door I had access to, which were not many, and the best opportunity I received at the time was to clean for free at a photography studio.

You see, I am a Hispanic woman, and we are known for our cleaning skills.

Deep inside, I was furious, humiliated and heartbroken- but I took the job. Why? Because there is nothing wrong with cleaning and it was my foot into the industry. I knew this was a beginning.

What’s wrong is to assume that cleaning was the best I could do because I was Hispanic, and not offer me anything else like research or studio assistant. Even worse- was having to do what I was “best at” for free.

Our industry can do better.


For every person out there- doing work that is totally doable but you know you are doing that work because you just got stereotyped...and you are meant and capable to do better/ be better...I see you.

You are not alone.


I’m working as fast as I can...and I’m not the only one. You deserve better.

Son, I have found peace in building Visura.co with your father Graham and Scout Film Festival with my dear friend Anna Colavito,-founder of Scout—both, organizations with a shared mission to empower emerging visual storytellers worldwide with effective tools, and opportunities with the hopes that others do not have to face the burdens we did and can live a better life, one that fosters respect, professional skill development, enabling environments, inclusivity, and sustainability to elevate media literacy; one where we are all treated with integrity and respect regardless of the color of our skin or our race, gender, culture or socio-economic background, or any other ism or term that has been used to categorize and divide us rather than empower and unite us. I am tired of all the isms that divide us. The point of an education is to build character through forms of perspective.  

Remember Martin Luther King Jr's "I have a dream" speech for it remains the dream of many of us. Be part of the global movement that continues to realize this dream, in whatever you do. And remember, no one person acts alone. Whether you are meant to lead from the front, middle or the back—you can lead, and, please choose to unite, empower and love...especially, love, above all.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”
Martin Luther King Jr.

-Gabriel, this photo was taken right before I left to the US./ I will do everything in my power to protect the magic in your eyes and the eyes of others’ because it matters...it really does matter...I hold on to what’s left of that magic inside of me for you ❤️.
LinkedIn Icon Facebook Icon Twitter Icon
3,816

Also by Adriana Teresa Letorney —

Events News

Visura founder Adriana Letorney will serve as Alexia's Moderator

Adriana Teresa Letorney
Media

NYTimes: A moment with Larry Fink (2011)

Adriana Teresa Letorney
Media

The Committee to Protect Journalists reports at least 57 journalists have been killed in the war between Israel and Gaza

Adriana Teresa Letorney
Events News

Exhibition: Richard Avedon: MURALS at THE MET

Adriana Teresa Letorney / New York City
Spotlight

Obituary: Joan Liftin (1935-2023) leaves us her legacy

Adriana Teresa Letorney
Media Videos

Recommended: CNNBusiness: Mother describes son's social media addiction that 'led to his death'

Adriana Teresa Letorney
News Spotlight

A very personal reflection during the pandemic

Adriana Teresa Letorney / Array
Featured Film Media News Videos

on The DaringParts of a whole (Podcast)/ Adriana Letorney on Internet Structure and Content

Adriana Teresa Letorney
Events News

aPhotoEditor.com Interview by Heidi Volpe

Adriana Teresa Letorney
News Spotlight

NYU Female Founders Fellowship Welcomes 6 New Fellows including Visura founder

Adriana Teresa Letorney
Spotlight

United we are stronger

Adriana Teresa Letorney
Media News

on The Click: A Vermont town reckons with its past

Adriana Teresa Letorney / Array
Media News

on The Click: Black Photojournalists Sue BuzzFeed for Copyright Infringement

Adriana Teresa Letorney
Media News

on The Click: This Artist is Transforming a Vermont Art Center Into an International Hub

Adriana Teresa Letorney
News Spotlight

Let's make every breath count

Adriana Teresa Letorney
Media News

on The Click: The Jazz Community Connects in New and Meaningful Ways

Adriana Teresa Letorney
Media News

on The Click: "˜We are going to be okay': A Child's Advice for the Pandemic

Adriana Teresa Letorney / Array
News

on The Click: In Vermont, Black Bears are Coming Out of the Woods

Adriana Teresa Letorney
Media News

on The New York Times: The Extra Stigma of Mental Illness for African-Americans

Written By Dana Givens / Shared by Adriana Teresa Letorney
Media News

Rest in Peace, Paul Fusco

Adriana Teresa Letorney
Helpful Hints Journals News

TIP: For better or for others"Putting myself out there

Adriana Teresa Letorney
Media News

Recommend: on NYT: Behold Vermont, from above

Adriana Teresa Letorney
Events News

2020 Joop Swart Masterclass: Meet the 24 visual storytellers selected for the 2020 Joop Swart Masterclass

Adriana Teresa Letorney
Media News

on National Geographic: HISTORYESSAY Why does this legendary Black photographer's work continue to resonate today?

Adriana Teresa Letorney
Notes from my personal journal to my son Gabriel on my journey as a once aspiring visual storyteller who became an entrepreneur to empower visual storytellers worldwide  by Adriana Teresa Letorney
Sign-up for
For more access