Adriana Teresa Letorney

Founder / Visura.co
| Cofounder / Scout Film Festival
 
Location: Stowe, Vermont
Nationality: Puerto Rican
Biography: Journalist and media entrepreneur—Adriana Teresa Letorney is the Founder, CEO & Creative Director of FotoVIsura Inc, the creative, design and tech media company primarily responsible for powering Visura.co , a curated marketplace that... read on
News Reframe
Notes from my personal journal to my son Gabriel on my journey as a once aspiring visual storyteller who became an entrepreneur to empower visual storytellers worldwide
adriana teresa letorney
Mar 3, 2020
When I left my family and hometown of Puerto Rico at the young age of 23 to New York to pursue my dream of becoming a professional visual storyteller after graduating from the University of Puerto Rico, where I studied Anthropology- I was filled with so much strength, courage, and hope. I knocked on every door I had access to, which were not many, and the best opportunity I received at the time was to clean for free at a photography studio.

You see, I am a Hispanic woman, and we are known for our cleaning skills.

Deep inside, I was furious, humiliated and heartbroken- but I took the job. Why? Because there is nothing wrong with cleaning and it was my foot into the industry. I knew this was a beginning.

What’s wrong is to assume that cleaning was the best I could do because I was Hispanic, and not offer me anything else like research or studio assistant. Even worse- was having to do what I was “best at” for free.

Our industry can do better.


For every person out there- doing work that is totally doable but you know you are doing that work because you just got stereotyped...and you are meant and capable to do better/ be better...I see you.

You are not alone.


I’m working as fast as I can...and I’m not the only one. You deserve better.

Son, I have found peace in building Visura.co with your father Graham and Scout Film Festival with my dear friend Anna Colavito,-founder of Scout—both, organizations with a shared mission to empower emerging visual storytellers worldwide with effective tools, and opportunities with the hopes that others do not have to face the burdens we did and can live a better life, one that fosters respect, professional skill development, enabling environments, inclusivity, and sustainability to elevate media literacy; one where we are all treated with integrity and respect regardless of the color of our skin or our race, gender, culture or socio-economic background, or any other ism or term that has been used to categorize and divide us rather than empower and unite us. I am tired of all the isms that divide us. The point of an education is to build character through forms of perspective.  

Remember Martin Luther King Jr's "I have a dream" speech for it remains the dream of many of us. Be part of the global movement that continues to realize this dream, in whatever you do. And remember, no one person acts alone. Whether you are meant to lead from the front, middle or the back—you can lead, and, please choose to unite, empower and love...especially, love, above all.

“I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin, but by the content of their character.”
Martin Luther King Jr.

-Gabriel, this photo was taken right before I left to the US./ I will do everything in my power to protect the magic in your eyes and the eyes of others’ because it matters...it really does matter...I hold on to what’s left of that magic inside of me for you ❤️.
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By Adriana Teresa Letorney —

Media News

on The Click: The Jazz Community Connects in New and Meaningful Ways

By Adriana Teresa Letorney — The Jazz Community Connects in New and Meaningful Ways - The Click The Jazz Gallery in New York launched..
Media News

on The Click: ‘We are going to be okay’: A Child’s Advice for the Pandemic

By Adriana Teresa Letorney / Array — Sharing ✨I am a proud mom of an almost seven-year-old son. Recently, I had the opportunity to interview him..
News

on The Click: In Vermont, Black Bears are Coming Out of the Woods

By Adriana Teresa Letorney — As many of you know, I am completing a Masters in American Journalism at NYU's Arthur L. Carter..
Media News

on The New York Times: The Extra Stigma of Mental Illness for African-Americans

By Written By Dana Givens / Shared by Adriana Teresa Letorney — The Extra Stigma of Mental Illness for African-Americans In my Black community, therapy was stigmatized as..
Media News

Rest in Peace, Paul Fusco

By Adriana Teresa Letorney — American photographer Paul Fusco passed away on July 15th, 2020. On behalf of the Visura community, our..
Helpful Hints Journals News

TIP: For better or for others—Putting myself out there

By Adriana Teresa Letorney — Let me tell you about my experience with awards and recognitions. For everyone who gets frustrated about..
Media News

Recommend: on NYT: Behold Vermont, from above

By Adriana Teresa Letorney — Photographs and Text by  Caleb Kenna At the onset of the coronavirus pandemic, with travel..
Events News

2020 Joop Swart Masterclass: Meet the 24 visual storytellers selected for the 2020 Joop Swart Masterclass

By Adriana Teresa Letorney — We’re pleased to announce the selected participants for the 27th edition of the  Joop Swart..
News Spotlight

A very personal note/reflection

By Adriana Teresa Letorney / Array — As many of you know, I am the mother of a six-year-old son. These days have been really challenging for all..
Media News

on National Geographic: HISTORYESSAY Why does this legendary Black photographer's work continue to resonate today?

By Adriana Teresa Letorney — SOMETIMES ONE OF the most interesting things about a photograph is what's just outside the frame...
Featured Film News Videos

NPR Podcast: Puerto Rico, Island Of Racial Harmony?

By Shared by Adriana Teresa Letorney — Puerto Rico, Island Of Racial Harmony? Many Puerto Ricans grow up being taught that they're a mixture..
Media News

on National Geographic: Systemic racism and coronavirus are killing people of color. Protesting isn't enough

By Adriana Teresa Letorney — STORY AND PHOTOGRAPHS BY RUDDY ROYE AS TOLD TO NINA STROCHLIC "Instead of marching or kneeling in..
Black Lives Matter Featured Film News

Recommend: From the archive of TED Talks: An interview with the founders of Black Lives Matter | Alicia Garza, Patrisse Cullors, Opal Tometi (2016)

By shared by Adriana Teresa Letorney, Visura Founder — Born out of a social media post, the Black Lives Matter movement has sparked discussion about race and..
Media News

Recommend: on TIME: 'I Couldn't Just Sit and Watch.' Photographing New York City's George Floyd Protests

By Adriana Teresa Letorney — BY  MALIKE SIDIBE   MAY 30, 2020 11:46 AM EDT Sidibe is a photographer represented by  The..
Featured Film News

Recommend: Music: Bongeziwe Mabandla Sukiyaki Tokyo 2014 Official archives

By Adriana Teresa Letorney — Introduced by Stella Nantongo , Programme Coordinator at Uganda Press Photo Award , I would love to share..
Events Featured Film News

A special message to the Visual Communications Department Class of 2020 of the S.I Newhouse School of Public Communications at Syracuse University

By Adriana Teresa Letorney — Honored to team up with Professional alumni, Professors, Pulitzer Prize winners, and Emmy Winners to Zoom..
NEWS

In Memory of Wil Riera (1982-2019)

By Adriana Teresa Letorney — On behalf of the Visura community—our sincerest condolences to the family and loved ones of Wil Riera..
Featured Film News

Inspiration: Music Video Directed by Chris Cunningham: Portishead - Only You

By Adriana Teresa Letorney — Music video by Portishead performing Only You. (C) 2005 Go Beat Ltd. Song  Only You (Album Version)..
Media News

Recommend: From Vanity Fair's the Archive: 'The Secret History of One Hundred Years of Solitude'

By Adriana Teresa Letorney — In 2015, Paul Elie interviewed Gabriel García Márquez's longtime agent—just before..
Events Media News

CBS: $115 million raised during"Rise Up New York!" telethon hosted by Tina Fey

By Adriana Teresa Letorney — From CBS YouTube Chanel:  Tina Fey got emotional when she announced $115 million was raised Monday..
News Spotlight

I Am Much Too Alone in This World, Yet Not Alone by Rainer Maria Rilke

By Adriana Teresa Letorney — To Motherships. To all who love wholeheartedly. To all who protect with full force your loved ones, and the..
Media News

In Conversation with Michael Daube, Founder of CITTA

By Adriana Teresa Letorney — American artist Michael Daube founded CITTA after a serendipitous encounter with Mother Theresa, the Dalai..
Helpful Hints Journals News Reframe

In Conversation with Gina Martin on The Bob and Diane Fund

By Adriana Teresa Letorney — Interview by Adriana Teresa Letorney , Visura Follow Gina Martin via Visura Originally Published in October..
Spotlight

Social Media: How does the Visura Platform use Instagram?

By Adriana Teresa Letorney — The Visura platform uses its Instagram as a marketing tool only to share & repost News by members of the..
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