Adriana Teresa Letorney

Founder / Visura.co @ | Cofounder / Scout Film Festival based in Stowe, Vermont

Journalist and media entrepreneur—Adriana Teresa Letorney is the Founder, CEO & Creative Director of FotoVIsura Inc, the creative and tech company primarily responsible for powering Visura.co , a curated marketplace that... read on
 
About

About

Languages Spoken: English, Spanish
Years of experience: More than 10

Journalist and media entrepreneur—Adriana Teresa Letorney is the Founder, CEO & Creative Director of FotoVIsura Inc, the creative and tech company primarily responsible for powering Visura.co, a curated marketplace that connects image buyers, media publications, and organizations with professional, local visual storytellers worldwide.  

Adriana Teresa is also the co-founder of Scout Film Festival, a 501(c)3 organization that serves to support, empower and celebrate students and aspiring filmmakers worldwide aged 24 and under. Led by Founder Anna Colavito, Scout produces an annual festival with educational and career development opportunities, grants, and mentorships.

A journalist, publisher, and media entrepreneur, Adriana is dedicated to the formation and implementation of sustainable and inclusive economic development in new media, journalism, publishing, and technology.  Adriana Teresa's work is focused on studying, identifying, and solving the structural challenges to finding and accessing quality and diverse visual stories on the internet by professional visual storytellers worldwide.

With CoFounder & CTO Graham Letorney—the Visura team works to build proprietary application software for organizations—primarily those in the NGO, new media, and journalism sectors. Our goal is to offer solutions that value professional content and content makers while fostering inclusivity, community, sustainability, and professional skill development in an enabling environment to elevate media literacy—so that society can have better access to facts, information, and perspective.

As the founder of Visura, her work has been written about on The San Francisco Chronicle and The Washington Post.  Adriana Teresa has contributed to writing and interviews with numerous publications, most notably, the New York Times Lens Blog and the Huffington Post. As a curator, her work has been featured on NY Daily News, El Diario/La Prensa, New York Times, El Nuevo Dia, amongst other publications.  She has served as curator, juror, or nominator for numerous organizations, including The Alexia Foundation, CPOY, World Press Photo, Prix Pictet, GOOGLE, The Lucie Foundation, Photoville, New York Photo Festival, GuatePhoto, amongst others. She has lectured at numerous educational institutions, including at the Missouri School of Journalism, The S.I. Newhouse School of Communications at the University of Syracuse, School of Visual Arts, and Parsons School of Design, amongst others.

Born in San Juan, Puerto Rico—Adriana Teresa currently lives between Brooklyn, New York, and Stowe, Vermont.


Long Bio

Journalist and media entrepreneur—Adriana Teresa Letorney is the Founder, CEO & Creative Director of FotoVIsura Inc, the creative and tech company primarily responsible for powering Visura.co, a curated marketplace that connects image buyers, media publications, and organizations with professional, local visual storytellers worldwide.  

Adriana Teresa is also the co-founder of Scout Film Festival, a 501(c)3 organization that serves to support, empower and celebrate students and aspiring filmmakers worldwide aged 24 and under. Led by Founder Anna Colavito, Scout produces an annual festival with educational and career development opportunities, grants, and mentorships.

A journalist, publisher, and media entrepreneur, Adriana is dedicated to the formation and implementation of sustainable and inclusive economic development in new media, journalism, publishing, and technology.  Adriana Teresa's work is focused on studying, identifying, and solving the structural challenges to finding and accessing quality and diverse visual stories on the internet by professional visual storytellers worldwide.
With CoFounder & CTO Graham Letorney—the Visura team works to build proprietary application software for organizations—primarily those in the NGO, new media, and journalism sectors. Our goal is to offer solutions that value professional content and content makers while fostering inclusivity, community, sustainability, and professional skill development in an enabling environment to elevate media literacy—so that society can have better access to facts, information, and perspective.

As the founder of Visura, her work has been written about on The San Francisco Chronicle and The Washington Post.  As a writer, she has contributed to the New York Times and Huffington Post. As a curator, her work has been featured on NY Daily News, El Diario/La Prensa, New York Times, El Nuevo Dia, amongst other publications.

She has served as curator, juror, or nominator for numerous organizations, including The Alexia Foundation, CPOY, World Press Photo, Prix Pictet, GOOGLE, The Lucie Foundation, Photoville, New York Photo Festival, GuatePhoto, amongst others. She has lectured at the Missouri School of Journalism, University of Syracuse, School of Visual Arts, and The NewSchool, amongst others. In addition, she has curated numerous exhibitions worldwide, including the Latin American Pavilion at The New York Photo Festival (2008-2012), Lucie Awards Best of Show Exhibition (2010), Photoville (2012-13) and GuatePhoto Festival (2010-2015).  


In 2001, Adriana completed a Bachelor's Degree in Anthropology from the prestigious University of Puerto Rico. During her studies, she assisted Photographer Amy Toensing while on assignment for National Geographic Magazine. In 2007, she completed a second degree in Photography at the School of Visual Arts in New York. While attending the School of Visual Arts, Adriana Teresa Letorney was a photo-intern at Harper’s Bazaar Magazine (2006), Bruce Silverstein Gallery (2006) and Rolling Stone Magazine (2007); as well as personal assistant to Sylvia Plachy, Suzanne Opton, and Donna Ferrato, all who had a profound influence in her life.

Upon graduating, Adriana Teresa worked at The powerHouse Arena, an experience which culminated in her first curatorial project titled Song of Myself—featuring photographs by Charles Harbutt, Joan Liftin, Sylvia Plachy, Suzanne Opton, Alex Webb, Rebecca Norris Webb, Jeff Jacobson, Lucille Fornasieri-Gold and Naho Kubota—a group show that presented individual visions of our collective existence.

In the summer of 2008, Adriana Teresa produced and curated the Latin American Pavilion during the inaugural New York Photo Festival. This evolved into The FotoVisura Pavilion (NYPH 2009, 2010, 2011, 2012, 2013) for which she was the Curator of numerous exhibitions that featured photographs by Luis González Palma (Guatemala), Giovanny Verdezoto (Ecuador), Raul Cañibano (Cuba), Alinka Echeverría (México), Pablo Delano (Puerto Rico), Frank Espada (Puerto Rico), Milagros de la Torre (Peru), amongst other Latin American photographers.

During the 2008 fall and 2009 winter, Adriana Teresa collaborated with Magnum photographer Susan Meiselas on a project called The PR Flag and its identity, a visual reflection on the meaning of the Puerto Rican Flag in New York’s Puerto Rican communities. The project was part of a major exhibition in Parc La Villette Museum in Paris, France from April 7-July 6, 2009. 

Soon after, she co-founded with Graham Letorney—FotoVisura Inc, a creative firm and tech company. FotoVisura Inc. primarily powers Visura.co.

In 2010, FotoVisura Inc co-produced the inaugural GuatePhoto Festival in Guatemala, during which Adriana Teresa was also the curator of two exhibitions: Enamored—a visual reflection about the force within women—featuring Lauren Greenfield, Larry Fink, Henry Horenstein, Edith Maybin, Andrea Bruce, Ruth Kaplan, Paz Errázuriz and Lana Slezic, and Fling featuring Jaime Permuth, Jodi Watkins, Joseph Rodríguez, Richard Mosse, Lissie Habie, Achim Lippoth, Liudmila & Nelson, Maria Martínez—Cañas, Jeff Jacobson & Marnie Andrews.

For the annual 2010 Lucie Awards, Adriana Teresa was the Curator of the IPA’s (International Photo Awards) Best of Show exhibition

Since 2010, Adriana Teresa has contributed to writing and interviews with numerous publications, most notably, the New York Times Lens Blog and the Huffington Post

In 2011, Honorable Charles B. Rangel of the New York State House of Representatives added Adriana Teresa most recent curatorial project, titled The Dia Exhibition to the Congressional Records on Thursday, May 12, 2011—in recognition of the impact it had in honoring the Puerto Rican photographers who documented their community in New York from 1960 to 1980. The Dia Exhibition was part of the 2011 FotoVisura Pavilion during the New York Photo Festival. The exhibition was featured in numerous publications, most notably, in the NY Daily News, El Diario/La Prensa, and NY Times.

In 2011, she co-founded The Envision Foundation for Photography and Digital Media, an international non-profit organization that empowers young people to become involved in, and contribute to, their communities and the world through photography and digital media.

In 2012, FotoVisura Inc produced The FotoVisura International Pavilion in San Juan, Puerto Rico, and launched the Workshops and Residency at the Visura Lodge in Stowe Vermont.

In 2015, Adriana Teresa launched Visura.co, and co-founded Scout Film Festival




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For more information on Visura.co, check out www.visura.co