Adriana Teresa Letorney is a journalist, visual editor, and media entrepreneur based between Vermont and New York. She is the Founder & Executive Director of FotoVisura Inc (FV Inc), a tech and media company primarily responsible for Visura.co and Visura Pi. She is also the Co-founder and Executive Producer at Scout Film Festival.
Born and raised in San Juan, Puerto Rico—Adriana Teresa is dedicated to studying the structural challenges of finding and connecting to quality and diverse content and talent on the internet.
A journalist, she has written feature and profile stories for the New York Times, Huffington Post, NYU The Click, and other publications. She has served as a juror, nominator, and reviewer for the Alexia Foundation, World Press Photo, Prix Pictet, CPOY, New York Photo Awards, The Google Photography Prize, amongst many others. She has been a guest lecturer at numerous educational institutions, including the Fashion Institute of Technology, Missouri School of Journalism, The S. I. Newhouse School of Public Communications at Syracuse University, The School of Visual Arts, and The New School in NY.
Adriana Teresa has produced numerous photography exhibitions, pavilions, and festivals, including in the United States, Central America, The Caribbean, Europe, and Australia. She has also served as curator of multiple exhibitions, including for the Latin American & International Pavilion at The New York Photo Festival (2008-2012), Lucie Awards Best of Show Exhibition (2010), Photoville (2012-13), and GuatePhoto Festival (2010-2015).
Adriana completed a BA in Anthropology at the University of Puerto Rico. Later on, she completed a second BFA in photography at the School of Visual Arts in New York. During the summer of 2021, she will complete a Master's in Journalism at New York University's Arthur L. Carter Journalism Institute.
Journalist and media entrepreneur—Adriana Teresa Letorney is the Founder, CEO & Creative Director of FotoVIsura Inc, the creative and tech company primarily responsible for powering Visura.co, a curated marketplace that connects image buyers, media publications, and organizations with professional, local visual storytellers worldwide.
In the summer of 2008, Adriana Teresa produced and curated the Latin American Pavilion during the inaugural New York Photo Festival. This evolved into The FotoVisura Pavilion (NYPH 2009, 2010, 2011, 2012, 2013) for which she was the Curator of numerous exhibitions that featured photographs by Luis González Palma (Guatemala), Giovanny Verdezoto (Ecuador), Raul Cañibano (Cuba), Alinka Echeverría (México), Pablo Delano (Puerto Rico), Frank Espada (Puerto Rico), Milagros de la Torre (Peru), amongst other Latin American photographers.
During the 2008 fall and 2009 winter, Adriana Teresa collaborated with Magnum photographer Susan Meiselas on a project called The PR Flag and its identity, a visual reflection on the meaning of the Puerto Rican Flag in New York’s Puerto Rican communities. The project was part of a major exhibition in Parc La Villette Museum in Paris, France from April 7-July 6, 2009.
Soon after, she co-founded with Graham Letorney—FotoVisura Inc, a creative firm and tech company. FotoVisura Inc. primarily powers Visura.co.
In 2010, FotoVisura Inc co-produced the inaugural GuatePhoto Festival in Guatemala, during which Adriana Teresa was also the curator of two exhibitions: Enamored—a visual reflection about the force within women—featuring Lauren Greenfield, Larry Fink, Henry Horenstein, Edith Maybin, Andrea Bruce, Ruth Kaplan, Paz Errázuriz and Lana Slezic, and Fling featuring Jaime Permuth, Jodi Watkins, Joseph Rodríguez, Richard Mosse, Lissie Habie, Achim Lippoth, Liudmila & Nelson, Maria Martínez—Cañas, Jeff Jacobson & Marnie Andrews.
For the annual 2010 Lucie Awards, Adriana Teresa was the Curator of the IPA’s (International Photo Awards) Best of Show exhibition.
In 2011, Honorable Charles B. Rangel of the New York State House of Representatives added Adriana Teresa most recent curatorial project, titled The Dia Exhibition to the Congressional Records on Thursday, May 12, 2011—in recognition of the impact it had in honoring the Puerto Rican photographers who documented their community in New York from 1960 to 1980. The Dia Exhibition was part of the 2011 FotoVisura Pavilion during the New York Photo Festival. The exhibition was featured in numerous publications, most notably, in the NY Daily News, El Diario/La Prensa, and NY Times.
In 2011, she co-founded The Envision Foundation for Photography and Digital Media, an international non-profit organization that empowers young people to become involved in, and contribute to, their communities and the world through photography and digital media.
In 2012, FotoVisura Inc produced The FotoVisura International Pavilion in San Juan, Puerto Rico, and launched the Workshops and Residency at the Visura Lodge in Stowe Vermont.In 2015, Adriana Teresa launched Visura.co, and co-founded Scout Film Festival. Since she has dedicated her career to studying the structural challenges to finding and searching for quality and diverse content and talent online in order to empower media literacy.
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For more information on Visura.co, check out www.visura.co