Before Visura.co came to be the technology platform that it is today—a lot happened.
BACK IN THE DAY (2007-2010)
Two aspiring photographers Adriana Teresa and Graham Letorney were scrambling to find direction and paid opportunities in the media industry. It took time—but the journey inspired them to join forces and eventually launch Visura.co.
Failing forward: A timeline
THE EARLY DAYS
An online publication dedicated to featuring personal projects by photographers worldwide. The publication ended in 2013 because they did not favor the advertising revenue business model as the best solution for both the company to be sustainable and visual storytellers to make a sustainable living.
2008 to 2011 - The FotoVisura Pavilion
The FotoVisura Pavilion was a physical exhibition space featuring international photographers and guest curators, portfolio reviews, workshops and talks. The Pavilion was produced at The New York Photo Festival from 2008-2011. Although the Pavilion is no longer an active space—Adriana Teresa continues to produce and sponsor exhibitions worldwide through Visura.co.
2010 to 2015 - FotoVisura Web Platform
The FotoVisura Web Platform was an online self-publishing networking platform for professional photographers worldwide. The membership platform also offered a career development program with an annual grant for photographers, a series of editing workshops led by professional photo editors and a residency program for photojournalists in Vermont.
By 2015, both Adriana and Graham felt strongly that the costs and time that media professionals were investing in having an online presence to access direction and paid opportunities was extraordinary especially when the return in job opportunities and revenue was limited. The industry continued facing challenges: more media outlets were reducing editorial departments and full time staff photographers. With a growing freelance community of photographers and editors and an increase in demand in the need to access quality content for online publishing—guaranteeing quality and diverse content and talent was crucial for the media industry.
2016 to present - Visura.co Web Platform
The goal is to reduce the amount of time and/or money individuals and organizations invest in having an online presence in order to connect, manage content, transact and share news. The key remains to identify, design and offer solutions that protect the value of the professional visual content being uploaded to the internet so that more professional visual storytellers can make a sustainable living.
Through the Visura platform, individuals and organizations can design their website or have the Visura Design team build your website. Each site becomes part of a private professional database that is searchable. Visura members include visual storytellers, media professionals and organizations like media outlets, non-profit organizations, brands, and other organizations. All can connect privately using a message system. Through the platform, members can manage their content with privacy settings to protect their work and information, as well as share news, features and opportunities with a public at large through Visura's Community Feed.
Envision a hybrid between Squarespace, Linkedin and Medium for professional visual storytellers, media professionals, media outlets, non-profit organizations, brands, and small businesses.
No one person acts alone.
A big thank you to all those who have contributed to Visura, especially every Visura member, David Bradbury, Joaquin Viso, Geoff Robertson, Scott Thode, Jim Watson, and John Connolly.
NYPH'10-Interview with Fotovisura Founders Adriana Teresa and Graham Letorney
FotoVisura is a tool to collect and share your life and creative work through images, video, audio, and text. At its core the site combines an online self-publishing…