Sara Rosen

Writer, Curator and Brand Strategist
Miss Rosen
    
Location: New York City
Nationality: American
Biography:         Miss Rosen is a journalist, curator, and brand strategist specializing in art, photography, and contemporary culture. She has contributed essays to books by Janette Beckman, Dennis Busch, Carlos Batts, Joe Conzo,... MORE
News
Film Stills: Photography Between Advertising, Art and the Cinema
sara rosen
Jan 30, 2017

Some photographs are so emblematic that all you need to do is say the word and you can see the image in your mind's eye. Think of Marilyn Monroe standing atop a subway grate as a gust of air whips her white dress up over her thighs. She smiles with joy as a random man on with approval at his good fortune to be passing by. This image, created to promote Billy Wilder's 1955 film, The Seven Year Itch, is better than the movie itself"but it did what it set out to do: it put audiences in the seats.

For the better part of the twentieth century, before the advent of digital technology allowed people to preview movies any time or place, the film still was the critical vehicle to promote and publicize a film to the world at large. The image selected had to be the perfect cocktail of art, advertising, and iconography, eliciting an emotional response that came about through elements of surprise, allure, and mystery. "Who the what now?" would be the best way to describe the initial response"so that the film still could fill in the blanks in a manner that you would never forget.

Read the Full Story at Crave Online

Photo:  Sam Shaw, Marilyn Monroe and Tom Ewell in The Seven Year Itch, Director: Billy Wilder, 1954. Gelatin silver print C. Sam Shaw Inc.- licensed by Shaw Family Archives, Private collection

LinkedIn Icon Facebook Icon Twitter Icon
3,140

Also by Sara Rosen —

Journals News Spotlight

on Dazed: A Tribute to Arlene Gottfried

Sara Rosen
News

Hamburger Eyes Goes Monthly

Sara Rosen
News

Sean Maung: All Knowing

Sara Rosen
News

Only the Oaks Remain

Sara Rosen
News

Jim Jocoy: Order of Appearance

Sara Rosen
News

Thousands of Works by the "Father of Photography" William Henry Fox Talbot Go Online

Sara Rosen
News

In Memoriam of Cacy Forgenie

Sara Rosen
News

Long Live Frederick Douglass, Man of the New Millennium

Sara Rosen
News

Meet Awol Erizku, the Man Who Took Beyoncé's Mystical Maternity Photos

Sara Rosen
News

Devin Allen Awarded the Inaugural Gordon Parks Foundation Fellowship

Sara Rosen
News

Yuri Dojc: Last Folio

Sara Rosen
News

Gordon Parks: I AM YOU

Sara Rosen
News

Joseph A. Rosen: Blues Hands

Sara Rosen
News

Whose Streets? Our Streets! at the Bronx Documentary Center

Sara Rosen
News

Anthony Friedkin: The Gay Essay

Sara Rosen
News

Ming Smith at Steven Kasher, New York

Sara Rosen
News

"Celebrating Dr. Martin Luther King Jr." on His 88th Birthday

Sara Rosen
News

Brassai: Graffiti

Sara Rosen
News

Yoav Horesh: Aftermath

Sara Rosen
News

photo l.a. Returns for its 26th Edition

Sara Rosen
News

Witness at the Museum of Contemporary Art Chicago

Sara Rosen
News

Iwan Schumacher: 1972

Sara Rosen
News

CONTACT at Fahey/Klein Gallery

Sara Rosen
News

Alex Webb & Rebecca Norris Webb: Violet Isle

Sara Rosen
Film Stills: Photography Between Advertising, Art and the Cinema by Sara Rosen
Join us
For more access